The popular Swedish influencer began a fashion brand in 2019. Some employees say working there wasn't as great as it looked on social media.
Djerf is facing backlash following an investigative documentary by Swedish outlet Aftonbladet, which alleges a toxic work environment at her clothing company, ...
Matilda Djerf posted an apology on Instagram after being accused of bullying, favoritism, and fatphobia by former and current Djerf Avenue employees last ...
Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.
'I failed to be the leader and colleague I wish to be,' Djerf wrote in a statement shared on Instagram.
At just 27, Djerf's amassed millions of followers and created a wildly successful fashion brand that espouses authenticity โ but she's also faced ...
Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment.
The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...
The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...
Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in ...
The Swedish influencer and clothing brand CEO responds to body-shaming and bullying allegations against her.
Matilda Djerf has officially responded to allegations that she verbally abused her staff at Djerf Avenue, and created a toxic workplace.