Jaguar

A brave new world or scorched Earth? What else could we be talking about other than Jaguar's contentious rebrand? Gordon Young explores.

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its ...

Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.

This…this…is a car commercial? Jaguar made news (and social media mockery) yesterday with a new ad campaign that immediately made viewers wonder if “Zoolander 3 ...

Jaguar reveals its bold new logo and vision as it transitions to an all-electric brand. Discover how it's redefining luxury with daring innovation.

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

Tom Walkinshaw Racing was a British motorsports and engineering company with successes in Formula 1 and the 24 Hours of Le Mans. It went under in 2002, ...

TWR unveils the supercat, its recent super-GT car whose design elements are inspired primarily by the jaguar XJS.

At a sleek press event at its U.K. headquarters last week, the world-famous car maker Jaguar launched a dramatic new vision for the luxury vehicle brand.

India Business News: Elon Musk has jokingly questioned Jaguar's new branding campaign on X, asking if they "sell cars." The campaign, promoting Jaguar's ...

Jaguar debuted its new rebranding and 'Copy nothing' campaign on Tuesday with a 30-second spot featuring diverse, androgynous models and no actual cars.

The company unveiled a new logo and artsy aesthetic in a new advertisement that conspicuously lacks cars.

British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla's ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

British luxury automaker's advertising campaign features models of varying ages, genders and races – but no cars.

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its latest rebrand.

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars.

"The luxury car brand has conveyed an innate sense of style and class through its century-long existence," said Alexander Larman in The Spectator. Now, ...

British luxury car brand Jaguar launching 'Copy Nothing' on Dec. 2 · Social media users are criticizing ad for not showing any cars · Jaguar spokesperson: Debate ...

As one of my colleagues said in our Vogue Slack, the new Jaguar ad is “giving Paris Olympics opening ceremonies.”

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the company's rebrand.

Luxury vehicle manufacturer Jaguar sparked confusion online Tuesday after sharing its latest commercial, which featured zero cars.

Jaguar's head-scratching vibe shift may not pay off, says Koen Pauwels, distinguished professor of marketing at Northeastern.

A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm with its new "woke" rebrand.