Gen Z

2024 - 10 - 8

Gen Z:n Superstarat Valokeilassa: NHL, Tanssi ja Muita Kehityksiä!

ballroom-tanssi - Gen Z - mainos - mielenterveys - NHL - pehmolelut - taloudellinen stressi

NHL tuo esiin nuoren sukupolven tähtiä mainoksissaan – ja tietysti Jellycat-pehmolelut sekä viinibaarien tunnelmat!

NHL on avannut uuden aikakauden markkinoinnissa, kun se tuo esiin nuoren sukupolven tähtiä mainoskampanjassaan "The Next Golden Era is Now". Mainoksissa esiintyvät legendaariset pelaajat, kuten Connor McDavid ja Jack Hughes, mutta niissä on myös humoristisia vilahduksia negatiivisista stereotypioista, joita nuoremmat sukupolvet kohtaavat. Tämän kampanjan kautta NHL haluaa viestiä, että nuoret lahjakkuudet eivät vain muokkaa urheilua, vaan ovat samalla myös tulevaisuuden avainpelaajia, henkilöitä, joiden ympärille jäi perinteisiä henkäyksiä ja uusia mahdollisuuksia.

Samaan aikaan Geneva-kadun nuoremmat sukupolvet löytävät uusia keinoja luoda suhteita ja vahvistaa mielenterveyttään. Charlotte Page, joka tunnetaan myös tanssijana, on löytänyt ballroom-tanssin kautta uusia ystäviä sekä liiketoimintakumppaneita. Tämä osoittaa, kuinka liikunta voi edistää yhteisöllisyyttä ja auttaa nuoria, jotka työskentelevät etänä ja kokevat yksinäisyyttä. Mielenterveyden tukeminen tanssin avulla on hieno esimerkki siitä, miten nuoret voivat löytää ilon ja yhteyksiä myös eristyneisyydessä.

NHL:n ja Gen Z:n maailma ei ole kuitenkaan rajoittunut vain jääkiekkoon. Nykyään anime on saavuttanut suuren suosion nuorten keskuudessa, mikä näkyy myös striimausalustoilla. Gen Z:n kiinnostus animea kohtaan ei rajoitu pelkästään katsottavaan sisältöön, vaan se vaikuttaa myös siihen, miten he kuluttavat muuta viihdettä. Nostalgiset soittolistat, kuten "ensimmäinen suudelma" ja "ensimmäinen eron", ovat eräitä Spotify-trendejä, joihin Gen Z vastaa innolla.

On myös mielenkiintoista huomata, että Jellycat-pehmoleluista on tullut todellinen muotihit, ja niiden myynti on kasvanut huimasti viime vuosina. Brändin myynti lähes kaksinkertaistui vuodesta 2013 vuoteen 2022, mikä on osoitus siitä, että Gen Z:n ostokäyttäytyminen yhdistää leikkisyyden ja nostalgian. Viinibaarit ovat muuttuneet nuorten aikuisten suosikkipaikoiksi sosiaalisten verkostojen luomiseen, ja niihin mennään nauttimaan tunnelmasta enemmän kuin tavanomaisista juomista.

Kaiken kaikkiaan Gen Z:n vaikutus näkyy vahvasti kaikilla elämän osa-alueilla: jääkiekkokentiltä ruokatottumuksiin ja vapaa-ajanviettoon. Olipa kyseessä NHL:n tähdet, ballroom-tanssi tai Jellycat-pehmolelut, nuoret aikuiset ovat luomassa omaa kulttuuriaan, joka heijastaa rohkeasti heidän arvojaan, intohimojaan ja yhteisöjään. Tämä nuoremman sukupolven voima on jotakin, jota niin urheilu kuin viihde eivät voi ohittaa.

Post cover
Image courtesy of "NHL.com"

NHL highlights Gen Z stars in new commercial to mark start of 2024 ... (NHL.com)

NEW YORK/CHICAGO -- The National Hockey League (NHL) today debuted the newest ad in its “The Next Golden Era is Now” campaign to commemorate the start of ...

Post cover
Image courtesy of "Business Insider"

Ballroom dancing helped Gen Z VC make friends, improve mental ... (Business Insider)

Charlotte Page felt lonely working remotely. Ballroom dancing helped her make friends and business partners, and boost her physical and mental health.

Post cover
Image courtesy of "AdAge.com"

How the NHL is marketing its Gen Z superstars (AdAge.com)

“Gen Z,” from Highdive, features Connor McDavid of the Edmonton Oilers, Jack Hughes of the New Jersey Devils, Nick Suzuki of the Montreal Canadiens, Auston ...

Post cover
Image courtesy of "The Independent Florida Alligator"

Elections are next month. What are organizations doing to register ... (The Independent Florida Alligator)

Oct. 7 marked the final day for new voter registrations in Florida for the Nov. 5 general election. Registration organizations sought to reach Gen Z, ...

Post cover
Image courtesy of "UConn Daily Campus"

Gen-Z marketing is a functional fever dream (UConn Daily Campus)

If you have been on TikTok lately, you have likely seen the trend where brands are “Letting the Gen-Z marketing team write the script”.

Post cover
Image courtesy of "Music Ally"

Spotify explores Gen-Z trends: blendships, mainstreaming and more (Music Ally)

Gen-Z listeners are also keen on nostalgic 'first' playlists (first kiss, first date, first breakup etc), and the most popular mood of music that they stream is ...

NHL unveils ad spot highlighting 'Gen Z' stars (Sports Business Journal)

The NHL unveiled a new ad spot ahead of its North American puck drop tonight that highlights the league's young talent while poking fun at negative stigmas ...

Post cover
Image courtesy of "Bloomberg"

How Jellycat Plushies Became A Gen Z Obsession (Bloomberg)

Jellycat plushies are a Gen Z obsession. The British brand's sales have increased almost eightfold from 2013 to 2022. (Source: Bloomberg)

Post cover
Image courtesy of "The New York Times"

Gen Z and Millennials Go to Wine Bars for the Vibes, as Well as for ... (The New York Times)

Some Gen Z-ers and young millennials say the culture and aesthetics of wine meld with their lifestyles, whether they're drinking or not.

NHL "Gen Z" (2024) :30 (USA) (Adland)

The National Hockey League (NHL) today debuted the newest ad in its “The Next Golden Era is Now” campaign to commemorate the start of the 2024-25 season.

Post cover
Image courtesy of "The Hockey News"

McDavid And Others Star In New 'Gen Z' Promo (The Hockey News)

The NHL released a new promo for this upcoming season featuring Connor McDavid, Sidney Crosby, Connor Bedard, and many more.

Post cover
Image courtesy of "New York Post"

Gen Z homeowner says most people her age will 'never be able to ... (New York Post)

Maddi Miller is already buying her second home worth almost $504573, while her savings account is bursting at the seams with more than $100915 in it.

Post cover
Image courtesy of "FierceVideo"

Anime and beyond: How niche streamers can capture Gen Z (FierceVideo)

At the forefront of Gen Z's content interests is anime, the Japanese animation style that has exploded in global popularity over the past years.

Post cover
Image courtesy of "Campaign US"

Spotify research shows how advertisers can reach Gen Z through ... (Campaign US)

The streaming service's Culture Next report, released this week, found that brands have myriad opportunities to connect with the music-obsessed generation.

Post cover
Image courtesy of "Adweek"

Social App Claim Raises $12M to Help Marketers Connect With Gen ... (Adweek)

Claim, an app that helps shoppers find and use promotions at stores, has raised $12 million in Series A funding. The funding was led by VMG Technology and ...

Post cover
Image courtesy of "Business Wire"

Claim Raises $12M Series A Led by VMG Technology to Reinvent ... (Business Wire)

Claim, a viral social app transforming how Gen Z discovers brands, today announced a $12 million Series A funding round led by VMG Technology, with pa.

Post cover
Image courtesy of "Campaign US"

How H&R Block and Samsung use social-specific strategies to ... (Campaign US)

Samsung's Home Entertainment CMO Sarah Larsen and H&R Block's chief marketing and experience officer Jill Cress discussed their evolving marketing ...

Why Gen Z Doesn't Want Remote Work (AllWork.Space)

Gen Z values in-person interactions for mentorship, collaboration, and team bonding, having missed out on these experiences during remote learning periods in ...

Post cover
Image courtesy of "Newsweek"

Gen Z Lead the Fight Against Tipping for Bad Service (Newsweek)

"Tipping fatigue is real and people are throwing their hands up," etiquette expert Nick Leighton told Newsweek.

Post cover
Image courtesy of "CGA Strategy"

Gen Z's No-Alc Drinking Habits Are Shaping Brazil's On Premise ... (CGA Strategy)

Brazil's Gen Z consumers are no exception to the prominent moderation trend sweeping the younger generation across the globe.

Post cover
Image courtesy of "Ragan Communications"

How to run collaborative meetings with Gen Z employees - Ragan ... (Ragan Communications)

Inclusive, creative approaches to brainstorming with the youngest generation in the workforce.

Post cover
Image courtesy of "Business Insider"

Where are Gen Z's tech founders? (Business Insider)

Boomers had Jobs. Millennials had Zuck. Gen Z got nobody. Steve Jobs, Mark Zuckerberg. John G. Mabanglo/AFP via Getty Images; Artur Widak ...

Post cover
Image courtesy of "Automotive News"

Gen Z, millennials prefer a new generation of collectible cars (Automotive News)

Gen Z and millennials have the passion for collecting cars, but what they want to drive is very different from the Mustangs, Camaros, MGBs, TR6s and Porsche ...

Post cover
Image courtesy of "Newsweek"

Half Of Gen Z Have 'Financial Strain' From Keeping Up With Fashion ... (Newsweek)

Gen Z, the demographic cohort born between 1997 and 2012, are stressed. But alongside concerns about climate change, geopolitics, and war, these individuals ...

Post cover
Image courtesy of "Newsweek"

Gen Z Aren't Carrying Cash in Case It Gets Stolen (Newsweek)

Cash thefts in the U.S. have fallen dramatically in the last two decades—plummeting from nearly 8 million reported larceny-theft cases in 1990 to just over 4 ...

Post cover
Image courtesy of "eventmarketer.com"

Are Your Events Evolving for Gen Z? Top Findings from Freeman's ... (eventmarketer.com)

It's no secret that Gen Z preferences are transforming the workplace by way of collaborative leadership models, work-life balance policies, and.

Post cover
Image courtesy of "6 On Your Side"

Why Gen Z and Millenials are less likely to go to the doctor for ... (6 On Your Side)

Dr. Daniel Meltzer breaks down the generational differences that lead to less medical help and the consequences. Prev Next. New generations going to the ...

Post cover
Image courtesy of "BuzzFeed"

Keke Palmer Calls Out Gen-Z For Picking On Millennials (BuzzFeed)

Wait until Gen-Z finds out millennials refuse to give up wearing denim jackets and doing boomerangs. They're going to be livid.

Post cover
Image courtesy of "USA TODAY"

Gen Z, millennial, zillennial? Find your generation — and what it ... (USA TODAY)

Gen Z, millennial, zillennial? Find your generation — and what it means — by year ... Where were you when the space shuttle Challenger exploded? The answer to ...

Post cover
Image courtesy of "Gallup"

Five Things to Know About Gen Z Kids and Their Parents (Gallup)

In the Voices of Gen Z study, 10- to 18-year-olds and their parents share what they wish others understood about being a Gen Z child or their parent.

Post cover
Image courtesy of "Walton Family Foundation"

New Data Explores How Parents Can Help Gen Z Navigate Today's ... (Walton Family Foundation)

As part of ongoing research and work with Gen Z, the Walton Family Foundation and Gallup have partnered with clinical psychologist Dr. Lisa Damour to uncover ...

What brands are missing about connecting with Gen Z, according to ... (eMarketer)

Hire Gen Z. Brands without Gen Zers on their marketing teams, and social media in particular, may struggle to connect with the generation, said Shaina Zafar, ...

Explore the last week