Levi

2024 - 10 - 4

Levi Strauss myyntikilpailu ja Beyoncé yhteistyö – Kenelle kelpaavat Dockersit?

49ers - Beyoncé - Dockers - farkut - Levi Strauss - muoti - musiikki - urheilu

Levi Strauss & Co. elää muotimaailman huumaa ja haasteita! Lue, miksi Dockers-brändin myynti on nyt ajankohtainen ja miten Beyoncé pelastaa levi'sit!

Levi Strauss & Co., tuo ikoninen farkkumerkki, on viime aikoina herättänyt keskustelua Dockers-brändinsä mahdollisesta myynnistä. Dockers, joka on tunnettu alushousuistaan, on viime aikoina kärsinyt myynnin laskusta, mikä on ollut noin 15% verrattuna viime vuoteen. Merkin osuus yhtiön neljännesvuosituotoista on vain 5%, mikä saa johtoportaan miettimään myyntivaihtoehtoja. Kun synkät myyntiluvut osuvat yhteen loma-ajan heikon ennusteen kanssa, ei ole ihme, että investoijat pitävät tarkasti silmällä tapahtumia.

Samaan aikaan Levi’s-brändi sen sijaan loistaa entistä kirkkaampana – yhteistyö pop-ikoni Beyoncé'n kanssa on nostanut yrityksen profiilia merkittävästi. Tuore kampanja, joka sai inspiraationsa Beyoncé'n ”COWBOY CARTER” -albumista, ei ainoastaan herättänyt huomiota, vaan myös tuotti huikeat 5 miljoonan dollarin media-arvot. Kuten Levi Strauss & Co. talousjohtaja Harmit Singh toteaa, tämä yhteistyö on ehdoton ”win-win” -tilanne, joka vahvistaa kummankin brändin asemaa markkinoilla.

Vaikka Dockers-brändi kamppailee, Levi’s näyttää olevan enemmän kuin valmis vastaanottamaan haasteet ja hyödyntämään uusia mahdollisuuksia. Huolimatta laskuista yhtiö on ollut aktiivinen brändinhallinnan kentällä, ja odotukset ovat suuria – mahdolliset tarjouskilpailut Dockersista houkuttelevat varmasti sekä sijoittajia että brändinhallintafirmoja. Mikä on Dockersin tulevaisuus? Se jää nähtäväksi, sillä Levi’sin suosio on nyt kova!

Jännittävää on, että Levi Strauss & Co. ei ole ainoastaan muotitalo, vaan se on myös osa pop-kulttuurin historiaa! Levi’sit ovat kulkeneet mukana monien artistien, kuten James Deanin ja Marilyn Monroen, matkassa. Ja kyllä, voit todellakin koettaa yhdistää farkut ja hupparit vaikka balettiin – siksi muoti on niin hauskaa!

Yksi mielenkiintoinen fakta on se, että denim on ehkä maailman ainoa kangas, joka voi sopia lähes kaikille: lavarama-tähtiä, DJ:itä, opiskelijoita ja jopa isotätiäsi. Levi’s on todistettavasti onnistunut yhdistämään kaikki nämä eri kulttuurit ja tyylit yhteen brändiin, sekä itse asiassa, niin letaalista myyntikatoa kuin se onkin, se ei ole koskaan ollut niin varmasti muotivirrassa kuin nyt!

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Image courtesy of "Inc.com"

Levi Strauss Considers Possible Sale of Dockers Brand (Inc.com)

The brand contributed about 5 percent of quarterly revenues as Dockers sales slackened by 15 percent from a year ago.

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Image courtesy of "Benzinga"

Levi Strauss Is Proof That Denim Is As Fashionable As Ever - Levi ... (Benzinga)

On Wednesday, Levi Strauss & Co (NYSE: LEVI) issued a mixed quarterly report. While the iconic denim brand is doing great as far as its namesake brand and ...

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Image courtesy of "NHL.com"

Benson, Levi buy Sabres teammates souvenirs in Prague (NHL.com)

The Buffalo Sabres forward and goalie were tasked with buying Prague souvenirs for their teammates in a video posted by the team on social media. The one catch, ...

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Image courtesy of "WWD"

Brand Management Firms Expected to Face Off Over Dockers (WWD)

The men's khaki brand was officially put up for sale by its parent company, Levi Strauss & Co.

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Image courtesy of "Community journal"

Levi Orwin Peese (Community journal)

Visitation will be held at Grimes Funeral Chapels in Kerrville, Texas, on Friday, October 11, 2024 from 11 a.m. to 1 p.m., with a memorial service to be ...

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Image courtesy of "Seeking Alpha"

Levi Strauss' Q3 Results Are Not Appreciated By The Market (Seeking Alpha)

Levi Strauss & Co. faces challenges with disappointing revenue and declining Dockers sales. Learn more about LEVI stock and why I rate it as Hold.

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Image courtesy of "ETBrandEquity.com"

Levi Strauss shares fall on sluggish holiday quarter forecast (ETBrandEquity.com)

Levi Strauss: Levi's margins have benefited from cost-cutting measures and exiting businesses like its footwear and Denizen brand.

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Image courtesy of "Marketing Interactive"

Levi's partners Beyoncé for global campaign celebrating the legacy ... (Marketing Interactive)

This comes after the release of “LEVII'S JEANS”, a track from the star's critically acclaimed album, “COWBOY CARTER” which explores and redefines Americana.

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Image courtesy of "Black Enterprise"

Levi's Bags $5M In Media Impact Value After Beyoncé Campaign (Black Enterprise)

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).

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Image courtesy of "Yahoo Finance"

Levi's Beyoncé partnership is a 'win-win': CFO (Yahoo Finance)

Levi Strauss & Co. (LEVI) Harmit Singh, Levi Strauss & Co. chief financial and growth officer, joins Seana Smith and Brad Smith along with Yahoo Finance's ...

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Image courtesy of "fashionmagazine.com"

Beyoncé Teams Up With Levi's in a New Campaign + More Fashion ... (fashionmagazine.com)

Beyoncé shows off just how much she loves her Levi's jeans and Knix launches the first customizable shapewear collection ever.

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Image courtesy of "Arizona's Family"

Cardinals at 49ers could be hottest game ever at Levi's Stadium (Arizona's Family)

The forecast for the 1:05 p.m. kickoff at Levi's Stadium in the San Francisco Bay Area is 91 degrees.

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Image courtesy of "ESPN"

49ers switch unis as Sun. game set to be hottest in Levi's Stadium ... (ESPN)

SANTA CLARA, Calif. -- As San Francisco 49ers players walked out of the locker room Friday afternoon, they were greeted by a table full of water bottles, ...

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Image courtesy of "KRON4"

49ers-Cardinals could be hottest Levi's Stadium game ever (KRON4)

(KRON) — It has been a record-setting heat wave in the Bay Area to begin the month of October. Another heat-related record could be broken this Sunday in ...

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Image courtesy of "The Mercury News"

49ers bracing for record heat Sunday at Levi's Stadium vs. Cardinals (The Mercury News)

The 49ers are already seeking relief for players and fans ahead of Sunday's game at Levi's Stadium, where the kickoff temperature could eclipse 90 degrees ...

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Image courtesy of "KGO-TV"

49ers switch unis as Sun. game set to be hottest in Levi's Stadium ... (KGO-TV)

According to AccuWeather, the high for Sunday's Cardinals-49ers game is 99 degrees, which wouldn't be anything new if the game was in Arizona. Inst...

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Image courtesy of "ESPN"

49ers switch unis as Sun. game set to be hottest ever at Levi's ... (ESPN)

According to AccuWeather, the high for Sunday's Cardinals-49ers game will be 99 degrees, which wouldn't be anything new if the game was in Arizona.

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Image courtesy of "INQUIRER.net"

Levi's® launches new global campaign featuring Beyoncé (INQUIRER.net)

The Levi's® brand announced a new campaign with global icon Beyoncé, following the release of Levi's Jeans—a beloved track from Cowboy Carter.

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Image courtesy of "Modern Retail"

Modern Retail Rundown: Levi's weighing Dockers sale, QVC gets ... (Modern Retail)

Meanwhile, QVC struck a deal with the USA Pickleball league for the rights to stream matches with and other shoppable pickleball content. Finally, this week ...

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Image courtesy of "WMUR Manchester"

NH Fish and Game honor late conservation officer Levi Frye at ... (WMUR Manchester)

Frye was set to be awarded the "Above and Beyond the Call of Duty Award" for helping to save a Lancaster woman who crashed her car into a river.

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Image courtesy of "LNP | LancasterOnline"

Levi Kittrell (LNP | LancasterOnline)

It is with deep sorrow that we announce the passing of Levi Wyatt Kittrell, aged 33, on October 2, 2024. A devoted son and respected veteran, Levi touched ...

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Image courtesy of "KFSN-TV"

49ers switch unis before hottest-ever game at Levi's Stadium (KFSN-TV)

According to AccuWeather, the high for Sunday's Cardinals-49ers game will be 99 degrees, which wouldn't be anything new if the game was in Arizona....

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Image courtesy of "KFSN-TV"

49ers switch unis before hottest-ever game at Levi's Stadium (KFSN-TV)

According to AccuWeather, the high for Sunday's Cardinals-49ers game will be 99 degrees, which wouldn't be anything new if the game was in Arizona....

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Image courtesy of "The New York Times"

49ers make uniform switch for what's expected to be hottest game in ... (The New York Times)

The team was hoping to wear its all-white throwback uniforms; instead it'll settle for its throwback red jerseys with white pants.

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Image courtesy of "Bleacher Report"

49ers Make Uniform Change for Cardinals Game Ahead of Possible ... (Bleacher Report)

The San Francisco 49ers will wear alternate throwback uniforms that feature white pants to prepare for projected record-breaking temperatures during the…

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