Iittala

Iittala's New Era: A Glimpse into the Finnish Company's Rebrand

Discover the transformation at Iittala with a fresh logo and collections inspired by Aino and Alvar Aalto. The company is striving to stay culturally significant and innovative.

Iittala, the renowned Finnish company, is undergoing a significant transformation heralding a new chapter in its history. This evolution includes the introduction of a fresh logo and the creation of new collections that pay homage to the visionary designers Aino and Alvar Aalto. The company's bold move signifies a departure from traditional norms and a leap towards redefining its creative landscape.

Janni Vepsäläinen, with a vision for Iittala to retain its cultural relevance, is leading the charge towards innovation and modernization. In an exclusive interview, Iittala's creative director articulates the company's commitment to preserving its foundational principles of being experimental and pioneering in design. The reinvention process is rooted in the ethos of pushing boundaries and exploring new frontiers in the realm of design.

Iittala's strategic rebrand is poised to redefine the brand's identity and outlook in the contemporary design landscape. By embracing innovation and honoring its heritage, Iittala is set to captivate audiences with its rejuvenated approach and fresh perspective. The company's dedication to cultural significance and creative excellence shines through its bold reinvention, creating anticipation and excitement among design enthusiasts and consumers worldwide.